This guide covers wallpaper for walls, the physical wallcovering sold in rolls and panels, not desktop background images for computer screens. If you want to redo a room with pattern, texture, or a printed mural, we break down where to buy wallpaper by retailer, brand, category, and project type, then answer the most common questions buyers ask before they commit to a pattern.
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The market splits into five practical buckets: traditional paste-the-wall rolls, prepasted paper, peel-and-stick (removable) vinyl, grasscloth and natural fiber, and printed murals. Your choice of retailer usually tracks the category you want. Home Depot, Lowe’s, and Walmart cover the mainstream; Wayfair and Amazon carry the widest peel-and-stick catalogs; Chasing Paper, Hygge & West, Tempaper, Graham & Brown, and York Wallcoverings sell direct for higher design quality. Our top picks and retailer breakdown are below.
Top Picks: Best Wallpaper Brands in 2026
We narrowed the field to five picks that cover the most common scenarios: whole-room redesigns, peel-and-stick for renters, budget-minded shoppers, luxury prints, and short-term rentals. Each pick is linked to its main retailer so you can compare price and availability directly.
Best Overall: Graham & Brown
Graham & Brown has been printing wallpaper in Blackburn, England since 1946, and the catalog spans traditional damask, modern geometric, textured vinyl, and paste-the-wall rolls. The brand’s paste-the-wall system is easier for DIY installation than traditional paper-backed rolls because you apply adhesive directly to the wall, not the paper. Price sits in the mid range, and Amazon, Lowe’s, and the direct Graham & Brown site all carry the lineup.
Best Peel-and-Stick: Chasing Paper
Chasing Paper, based in New York, makes removable peel-and-stick panels in 2-foot wide sheets that line up by pattern repeat. The adhesive is strong enough to hold for years but comes off clean from smooth, primed drywall, which makes it the go-to for people who want real pattern without commitment. Designs run from botanical prints to kid-friendly murals to collaborations with Pehr and Clare V.
Best Budget: Amazon Peel-and-Stick Rolls
Amazon’s peel-and-stick catalog is enormous, with generic rolls starting around $10 to $20 for a 17-inch by 118-inch roll. Quality varies by seller, so read reviews carefully and look for listings that specify thickness in mils and include an adhesive spec sheet. Good for feature walls, cabinet liners, or quick staging; less ideal for whole-room jobs where seam matching matters.
Best Luxury: Hygge & West
Hygge & West, co-founded by Aimee Lagos and Christiana Coop, prints in the United States on clay-coated FSC-certified paper using water-based inks. Collaborations with Rifle Paper Co., Julia Rothman, and Oh Joy! produce patterns that show up in design magazines regularly. Traditional (non-pasted) rolls run roughly $150 per double roll, and peel-and-stick versions exist for the same patterns at a slight premium.
Best for Rentals: Tempaper
Tempaper is a woman-founded removable wallpaper company that invented the modern self-adhesive roll. Panels come off in one piece without residue, which is exactly what landlords and short-term tenants need. Designer collaborations with Bobby Berk, Genevieve Gorder, and Novogratz give the catalog more range than most peel-and-stick brands. Available direct, on Amazon, at Target, and at Wayfair.
Where to Buy Wallpaper: Retailer Breakdown
The right store depends on whether you want mainstream selection, specialty design, or a local physical shop where you can feel samples. Here is how the major retailers stack up.
Home Depot and Lowe’s
Both big-box chains carry traditional rolls, prepasted paper, and peel-and-stick in-store and online. Home Depot stocks Roommates, NuWallpaper, and Brewster house brands; Lowe’s carries Graham & Brown, Scott Living, and Allen + Roth. Expect $30 to $80 per double roll for mid-grade product. In-store displays let you feel texture and preview color under warm lighting, which matters more than you think when a pattern arrives in a shipping tube.
Amazon
Amazon is the biggest online wallpaper marketplace by SKU count. Every major removable brand including Tempaper, RoomMates, NuWallpaper, and Chasing Paper appears there, alongside thousands of generic rolls from direct-from-factory sellers. Filter by wallpaper type, color, and Prime shipping to narrow the results, and check the Q&A section for real installation feedback before ordering.
Target and Walmart
Target carries Opalhouse, Tempaper, and Project 62 peel-and-stick lines, leaning toward modern, minimal, and boho patterns. Walmart stocks budget rolls from RoomMates, Brewster, and its Better Homes & Gardens house line, with prices often undercutting the big-box chains by a few dollars per roll. Both retailers ship to store for free.
Wayfair
Wayfair’s wallpaper category includes over 20,000 SKUs from York Wallcoverings, A-Street Prints, Brewster, Tempaper, and dozens of boutique lines. Filter tools for application type (paste-the-wall, prepasted, peel-and-stick), repeat size, and washability make it easier to zero in than Amazon. Sample swatches typically ship for $2 to $5, which is the cheapest way to test a pattern before committing.
Specialty and Paint + Wallpaper Stores
Specialty wallcovering stores and paint retailers like the Sherwin-Williams Paint + Wallpaper store in Hamilton Ohio, many Benjamin Moore dealers, and independent wallpaper shops stock trade-grade brands, offer sample ordering, and sometimes arrange professional hanging. If you are matching a specific color to existing trim, these shops carry paint chips alongside wallcovering, which saves a trip. See our guides to Sherwin-Williams paint and Behr paint for the companion paint side of a redo.
Direct from the Brand
York Wallcoverings (the oldest US wallpaper manufacturer, founded 1895), Graham & Brown, Chasing Paper, Hygge & West, and Tempaper all sell direct. Direct is usually the best route for custom sizing, mural panels, and the full pattern library, since retailers only stock a subset. Anthropologie also curates a small but well-designed wallpaper selection, mostly peel-and-stick, aimed at the home-decor shopper who wants something different from the big-box catalog.
Types of Wallpaper Explained
Five categories cover almost every product on the market. Matching the right type to your wall and lifestyle prevents the most common install headaches.
- Paste-the-wall: You roll adhesive onto the wall, not the paper. Fastest DIY install; standard in Europe; Graham & Brown popularized it in the US.
- Prepasted: The back is coated with dry paste you activate by soaking in water or using a primer-activator. Traditional and reliable, but slower than paste-the-wall.
- Peel-and-stick (removable): A pressure-sensitive adhesive on vinyl or paper backing. No water, no paste, comes off clean. Best for renters, kids’ rooms, and first-timers.
- Vinyl and grasscloth: Heavy-duty vinyl stands up to kitchens and bathrooms; grasscloth is a natural-fiber wallcovering laminated to paper for texture. Both require professional hanging for seamless results.
- Mural wallpaper: Large-format printed panels designed to form a single image across an accent wall. Chasing Paper, Tempaper, Anthropologie, and direct-order services like Photowall all print custom murals.
How to Choose Wallpaper for Your Project
Pick based on three factors: wall condition, how long you plan to keep it up, and the look you want. Textured walls (orange peel, knockdown) are a poor match for peel-and-stick, which needs a smooth, primed surface to grip. If the wall is textured, you either skim-coat to smooth it first or go with traditional paste-the-wall over lining paper. For high-humidity rooms, use a vinyl wallcovering rated for kitchens and baths. For nurseries and kids’ rooms, stick with water-based inks and CARB Phase 2 certified backing for low formaldehyde emissions.
Sample before you buy the full order. Every credible retailer sells sample swatches for a few dollars. Tape samples to the wall in daylight, evening lamp light, and morning light, and live with them for 48 hours. Print colors shift more than paint chips, especially on glossy and metallic stocks.
How Many Rolls of Wallpaper Do You Need?
The quick math: measure each wall’s width and height, multiply for square footage, subtract doors and windows, then divide by the usable square footage per roll (typically 56 square feet for a standard American double roll, minus 15 to 20 percent for pattern match waste). A 12 by 12 foot room with 8-foot ceilings has about 384 square feet of wall area, so plan on 7 to 8 double rolls. Buy one extra roll from the same batch to cover mistakes and future patches.
Large pattern repeats (over 12 inches) waste more material than small repeats; factor that into the overage. Retailers print batch numbers on each roll, and dye lots do drift, so ordering short and topping up later usually means a visible color shift.
Frequently Asked Questions
Can peel-and-stick wallpaper go on textured walls?
No, not reliably. Peel-and-stick wallcovering needs a smooth, clean, primed surface. Textured drywall (orange peel, knockdown, popcorn) traps air pockets under the adhesive and the print pulls away over time. Skim-coat the wall smooth first, or choose traditional paste-the-wall that can bridge minor texture.
What is the best wallpaper for renters?
Tempaper and Chasing Paper are the two leading peel-and-stick brands for renters because both come off clean, without damaging paint or drywall, when you move out. Stick with thinner 2-foot panels for easier single-person installation, and always test a small area for 48 hours before committing to a whole wall.
Prepasted versus paste-the-wall: which is easier?
Paste-the-wall is generally faster and cleaner. You apply adhesive directly to the wall and hang dry paper, so there is no wet booking step and the paper does not stretch while it soaks. Prepasted works fine but requires a water tray or activator primer, and wet paper is heavier and more fragile to handle.
Is mural wallpaper good for accent walls?
Yes. Murals are purpose-built for a single focal wall and are sold as panel sets that assemble into one image. Chasing Paper, Tempaper, and Anthropologie stock ready-made murals in the 6 to 12 foot range, and Photowall, Rebel Walls, and Murals Your Way offer fully custom sizes from uploaded images.
How much does wallpaper cost?
Budget peel-and-stick runs $10 to $25 per roll on Amazon and Walmart. Mid-grade traditional and peel-and-stick from Graham & Brown, York Wallcoverings, and Tempaper runs $40 to $90 per double roll. Designer brands like Hygge & West and Farrow & Ball push $150 to $250 per double roll, and hand-printed specialty lines go higher. Installation by a pro typically adds $1 to $5 per square foot on top of the material.
Final Word on Where to Buy Wallpaper
For most buyers, Home Depot, Lowe’s, Amazon, and Wayfair cover 90 percent of the practical needs: mainstream patterns, multiple install types, and reasonable pricing. Step up to direct-from-brand orders at Graham & Brown, Chasing Paper, Hygge & West, Tempaper, or York Wallcoverings when pattern quality, print fidelity, or custom sizing is the priority. Renters and first-timers should default to peel-and-stick; whole-room redesigns benefit from paste-the-wall; and murals belong on a single well-lit accent wall where they earn the investment.