Superfeet insoles are firm, structured inserts built around a deep heel cup and a rigid stabilizer cap under the arch, and the short answer on where to buy Superfeet is this: superfeet.com and Amazon carry the full catalog, while REI, Dick’s Sporting Goods, and running shops like Fleet Feet let you stand on a pair before paying. The catch is that the arch profile you need is often the one your local store does not stock.
This page contains affiliate links. We may earn a commission at no extra cost to you.
Old Colors, New Names: The Current Superfeet Lineup
Green is now sold as Superfeet All-Purpose Support High Arch. Superfeet Worldwide, the Ferndale, Washington company founded in 1977, retired its color-only names in July 2023 for labels that state the activity, the underfoot feel (Support or Cushion), and often the arch height. The old color still appears in parentheses on many listings.
| Old name | Current name | Best for |
|---|---|---|
| Green | All-Purpose Support High Arch insoles | Roomy trainers, work boots |
| Blue | All-Purpose Support Medium Arch insoles | Everyday sneakers, flatter feet |
| Black | All-Purpose Support Low Arch | Low-volume shoes, dress styles, cleats |
| Orange | All-Purpose High Impact Support | High-impact sports |
| RUN Comfort / Carbon | Run Support High Arch, Medium Arch, Low Arch | Running shoes |
| Trailblazer Comfort | Hike Support | Hiking boots, trail runners |
| EVERYDAY Pain Relief | Casual Pain Relief | Everyday walking and standing |
Newer models never had a color. Run Pacer, launched in March 2026 for newer runners, uses one accommodating shape for all arch types, and ME3D is the personalized Superfeet line. The Superfeet shoes and sandals of 2016 and 2017 are not part of today’s catalog, which covers insoles, ME3D, and apparel, so if footwear is the real problem, start with our supportive shoes guide instead.
Who Gets the Most Out of These Inserts
A Superfeet insole is a prefabricated orthotic-style shoe insert that holds the foot in a more neutral position than the thin foam footbed in most sneakers. The idea: a deep heel cup plus a firm shell under the arch controls motion better than a soft cushion does.
The buyers who benefit most are the ones whose feet work hardest. Runners, hikers on uneven trails, nurses on twelve-hour shifts in scrubs and clogs, people with flat feet or very high arches. Shoppers hoping for pain relief from aching feet, sore knees, a stiff hip, or back pain need a reality check: these are supportive footwear accessories, not a treatment. The American Academy of Orthopaedic Surgeons lists shoe inserts among the nonsurgical options for plantar fasciitis, but persistent heel pain or any foot trouble tied to diabetes belongs with a podiatrist first.
Matching Arch Height and Volume to Your Shoe
Match the arch profile to your foot, then match the volume to your footwear. Those two decisions drive nearly every review in this category, and the Superfeet Insole Finder quiz asks about both.
Arch height, not color. Now that arch height is printed in the product name, compare it with your own foot. A wet footprint on cardboard is a rough guide: a full print points toward low arch insoles, a thin strip along the outside toward high arch support.
Heel cup depth. A deep heel cup cradles the fat pad under your heel so it stays put on impact. That, not foam, delivers most of the shock absorption, and it is why a firm shell beats a squishy gel insert.
Shell stiffness and top cover. The stabilizer cap is dense plastic, not foam, and that structure is what delivers real arch support and stability. Support models feel present underfoot; Cushion models flex more and feel like a built-in footbed.
Shoe volume. A high-volume insert needs depth to work with. Racing flats, dress styles, and tight cleats need the Low Arch version or nothing, because a bulky footbed in a shallow upper jams your toes.
Trim-to-fit sizing. Full-length pairs ship long on purpose, and the brand says they are supposed to be trimmed; three-quarter-length models are not. Trim the insole to fit your shoe in four steps:
- Pull the factory footbed out and keep it as a template.
- Lay it on the new insert, heels aligned, and trace the toe curve.
- Cut along your traced line, not the printed size markings, leaving a 1 to 2 mm gap at the toe.
- Drop it in, lace up, and walk indoors before a long day out.
Cut conservatively, since you can shave more off later but cannot add it back. Video walkthroughs of the trim are easy to find.
Where to Buy Superfeet Online
Amazon, superfeet.com, Zappos, and REI.com cover the full catalog between them, and online is the only realistic way to compare arch profiles side by side.
Amazon
Amazon carries the widest selection and the deepest review pool, and Superfeet runs an official storefront there. Filter to listings shipped and sold by Amazon or the brand itself, then read the one-star reviews, because sizing complaints cluster there. Browse the Amazon selection.
The Brand’s Own Store
Superfeet.com lists Wide-Fit, women’s, and ME3D models that resellers skip, plus a Run Insole Finder, and advertises free shipping and returns. Shop the official site when you know your profile and want one specific model.
Zappos
Zappos built its reputation on free shipping both ways and a long return window, which takes the gamble out of trying an unfamiliar arch height. Check their brand page for sizes.
REI.com
REI members typically earn an annual Co-op Member Reward on eligible purchases, and the site filters inserts by activity and sport, which Amazon does not.
Store Shelves: REI, Dick’s, Walmart, and Running Shops
Four channels stock these in person: REI, Dick’s Sporting Goods, some Walmart locations, and independent running or outdoor shops. Buying locally wins on one thing, standing on the insert in your own shoe before you pay. The Superfeet store locator shows authorized dealers near you.
REI
REI is the most reliable brick-and-mortar option for the outdoor lineup, including Hike Support and the classic Green and Blue. Look on the footwear wall near the hiking boots, and call ahead if you need one specific arch height.
Dick’s Sporting Goods
Dick’s stocks the running and all-purpose styles in the athletic footwear department. Selection is narrower than REI’s, so check local inventory online before you drive over.
Walmart
Select Walmart stores keep a small range in the shoe aisle; the site adds third-party sellers. Check availability on the Walmart listing first, because assortment varies by location.
Specialty Running and Outdoor Shops
Fleet Feet, the running specialty chain, and independent outfitters are where fittings actually happen, and several chains offer in-store foot scanning. This is the one channel where somebody may tell you the insert is not the fix and your running shoes are. Drugstores skip this category.
The 60-Day Guarantee and Why the Seller Matters
The Superfeet 60-Day Satisfaction Guarantee lets the original buyer return a product within 60 days of purchase for a credit or refund, with a receipt. It covers purchases from the brand itself or from an authorized seller in the United States, Canada, or the United Kingdom, and returns from a retailer go back through that retailer under its own policy.
Three details trip people up. Unauthorized sellers are not covered, so a cheap listing from an unknown storefront gives up the guarantee and any assurance the pair is genuine. Discontinued products are excluded. Misuse or improper modification voids it, so cut carefully and keep the receipt.
Counterfeits surface through unverified third-party sellers, often with blurry photos and prices well under authorized retail.
How Long a Pair Lasts and When to Replace It
The Superfeet FAQ says a pair typically lasts around 500 miles or 12 months, depending on body weight, biomechanics, and how often you wear it. A nurse on concrete for twelve-hour shifts burns through a pair faster than a weekend errand-runner.
The tell is not the plastic, which outlives everything around it. Watch the foam: when the forefoot feels flat, the top cover is worn through at the ball of the foot, or the heel holds a permanent dent, the comfort is gone.
Rotating two pairs lets the foam recover between wears. Replace immediately if the shell cracks or you can flex the arch flat with your thumb, because a broken shell creates a pressure point instead of relieving one. If you stand in one spot all day, an anti-fatigue mat does more than a new insert will, and the same goes for proper work clothes and boots on a job site.
Mistakes That Lead to Returns
The most common mistake is buying the most popular Superfeet model instead of the right one. Green is the default recommendation in running and hiking threads, and it sits too tall for plenty of feet. If you do not know your arch, get measured at a specialty shop.
Layering instead of swapping. Leaving the stock footbed in and stacking the new one on top makes the fit tight and lets the heel slip. Pull the original out first, every time.
Expecting a custom orthotic. These are over-the-counter supports built on common foot shapes, not prescription devices molded to yours. Anyone with a diagnosed gait problem, diabetic foot symptoms, or chronic heel and achilles pain should see a podiatrist. Long shifts on hard floors are worth pairing with compression socks, too.
Five Picks by Use and Arch Profile
These five Superfeet insoles are sorted by use case, not rank. Prices differ by retailer, so compare before you buy.
Best all-rounder: All-Purpose Support High Arch (Green). The original high-volume shape, still the safest choice for roomy trainers and work boots. Deep heel cradle, firm shell, no plush. Available on Amazon.
Best for running: Run Support. Built for the tighter volume of a running shoe, with a lower profile than Green. Sold in low, medium, and high arch; Superfeet Run Support High Arch suits a very different foot than Low Arch. Browse the Run Support options.
Best low-volume: All-Purpose Support Low Arch (Black). Slim and flexible, for dress styles, cycling, and tight cleats where a high-volume footbed will not fit. Check the listings for your size.
Best for hiking: Hike Support. Deep cradle at the rear, a moisture-wicking top cover, and a shell tuned for uneven trails and heavier boots; a women’s version is sold too. Available in the hike category.
Best for flat feet and everyday wear: All-Purpose Support Medium Arch (Blue). Medium volume and a forgiving forefoot, the friendlier start for flatter arches. Pick up a pair on Amazon.
Start by checking your arch height, then pull the stock footbed out of the shoe you plan to use and see how much depth is left. Buy your first pair of Superfeet from the brand or an authorized retailer so the 60-day guarantee applies, and walk in them indoors before you trim. Once you know which Superfeet model suits your foot, reordering is easy anywhere.
Common Questions Before Buying
Are Superfeet considered orthotics?
They are prefabricated orthotic-style inserts, not custom orthotics. A custom orthotic is made from a cast or scan of your foot after a clinical exam, usually dispensed by a podiatrist, and often runs several hundred dollars. These sell off the shelf in standard shapes and need no prescription.
Are Superfeet insoles really worth it?
The honest comparison is not against another insole but against what came in the box, which in most footwear is a thin die-cut foam sheet with no structure. If your current footbed is already firm and contoured, as in many hiking boots, the upgrade is small. If it is a flat sheet of foam, the difference is easy to feel on day one.
Is Green the same as All-Purpose Support High Arch?
Yes. Green was renamed All-Purpose Support High Arch in July 2023, Blue became All-Purpose Support Medium Arch, and Black became All-Purpose Support Low Arch. Either name finds the same insole.
Do they help with plantar fasciitis or back pain?
Shoe inserts appear on the American Academy of Orthopaedic Surgeons list of nonsurgical measures for plantar fasciitis, alongside stretching and rest, so an insert is one piece of a plan rather than the plan. Claims about knee, hip, and back pain are far less settled. If heel pain wakes you up or persists past a few weeks, the American Podiatric Medical Association is a starting point for finding a podiatrist.
Sources and Editorial Review
Product names, the 60-day guarantee terms, trimming guidance, and lifespan figures come from the manufacturer’s FAQ, guarantee page, and July 2023 renaming announcement, reviewed in October 2026. Foot-health statements follow published guidance from the American Academy of Orthopaedic Surgeons. This is a buying guide, not medical advice.