Looking for Shopkins? These tiny grocery-themed collectibles from Moose Toys launched in 2014 and still have a huge fan base among kids and adult collectors. You can buy current-season figures for $6 to $25 at major retailers, while rare or retired characters often sell for $10 to $100+ on the resale market. This guide covers where to buy them new, how to find retired seasons, what playsets are worth it, and how to spot counterfeit mini figures before you hand over your money.
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Top Shopkins Picks for 2026
Here are our top-recommended Shopkins sets, chosen for value, authenticity, and collector appeal. Each pick links to a verified retailer. Prices and availability change often, so confirm before checkout.
- Best Starter Pack — Shopkins 12-Pack Mystery Figures on Amazon #ad — a solid entry point for new fans with surprise characters from the current season.
- Best Playset — Shopkins Small Mart Playset on Amazon #ad — the classic checkout-counter playset that pairs with almost any figure season.
- Best Bundle — Shopkins Ultimate Collector Bundle on Amazon #ad — 20+ figures plus accessories, ideal for gifting or restocking a collection.
- Best Rare Find — Limited Edition Season 1 Figures on eBay — retired gold, silver, and frosted figures trade for premium prices among serious collectors.
- Best Retail Exclusive — Target-Exclusive Shopkins Sets — Target regularly stocks store-only themes you won’t find at Walmart or Amazon.
Small parts warning: These collectibles are recommended for ages 5 and up. Under CPSIA small-parts regulations, the figures are a choking hazard for children under 3. Always supervise young siblings around a mini-figure collection.
What Are Shopkins and Who Makes Them?
Shopkins are a line of collectible mini figures produced by Moose Toys, an Australian toy manufacturer based in Melbourne. The line debuted in June 2014 and centers on anthropomorphic supermarket items — apples with faces, singing cupcakes, chatty shampoo bottles. Each figure stands roughly one inch tall and comes in themed packs organized by “seasons.” Moose Toys has released more than 14 numbered seasons plus countless spin-off lines including Wild Style, World Vacation, Food Fair, and Real Littles.
The target age for these collectibles is 5 to 10, though the fandom skews wider. Plenty of tween and teen collectors chase rare variants, and a surprising number of adult completists hunt retired figures on the secondary market. The appeal is the blind-bag mechanic: most packs hide one or two mystery characters, which keeps the hunt fresh. Rarity tiers run from common through limited edition, with gold, frosted, and glitter finishes commanding the highest resale prices.
How Many Seasons of Shopkins Are There?
Moose Toys has released 14 mainline numbered seasons plus dozens of themed sub-lines. Seasons 1 through 4 are the most collectible on the resale market because they launched during the 2014–2016 peak. Newer waves like Real Littles lean into miniature brand-name packaging (actual tiny Oreo and Cheetos replicas) and sell well at Target and Walmart.
Where to Buy Shopkins: Retailer Breakdown
Current-season figures are easy to find at big-box stores and online. Retired seasons require the resale market. Here is a side-by-side look at the major outlets.
| Retailer | Best For | Typical Price |
|---|---|---|
| Amazon | Current season, bundles, playsets | $8–$40 |
| Target | Retail exclusives, newest releases | $6–$30 |
| Walmart | Value bundles, Real Littles line | $5–$25 |
| eBay | Retired seasons, rare finishes | $10–$150+ |
| Mercari | Individual rare figures | $3–$75 |
| Five Below | Discount packs, accessories | $5 |
| Claire’s | Themed jewelry, small sets | $8–$20 |
| Kohl’s | Occasional clearance bundles | $10–$25 |
Can I Buy Shopkins at Amazon?
Yes. Amazon #ad carries roughly 3,000 Shopkins listings including current-season multi-packs, retired sets from third-party sellers, playsets, plush, puzzles, and coloring books. Prime shipping makes Amazon the fastest option for birthday gifts. Check the seller name carefully — “Ships from and sold by Amazon” listings tend to be authentic Moose Toys product, while some third-party listings are repackaged lots or, occasionally, counterfeits.
Can I Buy Shopkins at Target?
Target is the strongest brick-and-mortar source for new Shopkins. They stock current-season blind packs, exclusive themed bundles, Real Littles, and branded apparel. Target often runs Buy One Get One 50% off promos on toy-aisle collectibles during back-to-school and the winter holiday window. Most stores carry 80 to 150 SKUs at any given time.
Can I Buy Shopkins at Walmart?
Walmart stocks the brand across dolls, playsets, and the growing Real Littles line. Walmart.com lists around 1,500 results including third-party Marketplace sellers. In-store selection varies — a Supercenter typically carries about 90 items in the toy aisle, while smaller Neighborhood Markets may stock none. Walmart’s price-match policy can save a few dollars versus Amazon.
Can I Buy Shopkins at eBay?
eBay is the go-to marketplace for retired and rare Shopkins. Current inventory exceeds 60,000 listings. Collectors hunt Season 1 limited editions, frosted cupcake queens, and complete-season lots here. Use the “Sold” filter to see real market pricing before bidding. Prioritize sellers with 99%+ feedback and clear photos of each figure on a plain background.
Can I Buy Shopkins at Costco?
Costco occasionally carries mega-bundles during the holiday season, typically 40+ figure packs at $30 to $45. Stock rotates fast and varies by warehouse. Costco.com lists fewer than 10 SKUs at any time, so local warehouse pickup is usually your best shot.
Can I Buy Shopkins at Five Below?
Five Below is a strong budget option. Expect small blind packs, themed accessory kits, and branded stationery for $5 or less. Selection leans toward sub-lines like Lil’ Secrets and Real Littles rather than mainline seasons.
Can I Buy Shopkins at Moose Toys Directly?
Moose Toys does not sell direct to consumers through a US webstore. The official Shopkins World fan site offers videos, character guides, and a store locator but does not process orders. For authentic product at list price, your best bets remain Target, Walmart, and Amazon’s first-party listings.
How to Spot Fake Shopkins
Counterfeit Shopkins became a real problem on marketplace listings after the line peaked. Knock-offs often arrive in lots sold as “mixed Shopkins bundle” on resale sites. Use these checks before you buy:
- Check the base stamp. Genuine figures are stamped “Moose” with a season indicator on the underside. Fakes either lack the stamp or misspell it.
- Inspect the paint. Authentic Shopkins have crisp, centered facial details. Counterfeits show smeared eyes, off-color cheeks, or glue residue.
- Weigh the plastic. Genuine figures feel solid and slightly rubbery. Fakes tend to be lighter and hollow-feeling.
- Verify the packaging. Moose Toys blister packs have sharp color printing and a holographic authenticity sticker on most seasons from 3 onward.
- Buy from reputable sellers. Stick with Amazon first-party, Target, Walmart, or eBay sellers with 99%+ feedback.
If you suspect a counterfeit purchase, Amazon and eBay both honor A-to-Z and Money Back Guarantee claims when the item is not as described. Take photos the moment you open the package.
Which Shopkins Are Most Valuable?
Rarity tiers and season age drive resale prices. These are the chase figures that consistently move at premium prices on eBay and Mercari:
- Limited Edition Cupcake Queen (Season 1) — frosted pink finish, typically $75–$150 loose.
- Gold Frank Furter (Season 2) — metallic gold hot dog, $40–$90.
- Diamond Ring (Season 3) — translucent gem finish, $60–$120.
- Small Mart Playset Exclusives — figures packaged only with the playset, $15–$35 each.
- Sealed Season 1 Mega Packs — unopened 20-packs from 2014, $100+.
Condition matters. Loose and mint-in-package figures price very differently. For high-dollar trades, use a grading-friendly marketplace and request clear photos of the base stamp.
Are Shopkins Still Being Made?
Yes. Moose Toys continues to release new Shopkins waves, though the cadence has slowed from the 2014–2017 peak. The Real Littles sub-line — miniature replicas of real grocery brands — drives most new sales and frequently restocks at Target and Walmart. If you’re chasing the classic supermarket-themed characters from the original run, the resale market is your only option for most seasons older than Season 10.
For context on other popular kids’ collectibles, compare where to buy Hatchimals, Pokemon cards, and Nerf guns. Each has a similar retailer footprint and resale ecosystem.
Frequently Asked Questions
What age are Shopkins for?
Moose Toys labels the line for ages 5 and up. The small parts make them unsafe for children under 3 under CPSIA regulations. Most fans fall between 5 and 12, with an adult collector base on top.
How much do these collectibles cost?
Current-season blind packs run $5 to $10 at retail. Multi-packs and bundles cost $15 to $40. Playsets like Small Mart are $25 to $50. Rare retired figures can exceed $100 on the secondary market.
Can I buy retired seasons anywhere new?
Rarely. A handful of Amazon third-party sellers list sealed older-season inventory, but prices reflect scarcity. eBay and Mercari are the realistic options for Seasons 1 through 9.
Are these figures a good investment?
Only the rarest limited editions from the earliest seasons have appreciated. Most common figures have flat or declining resale value. Buy Shopkins because your kid loves them or because you enjoy the hunt, not as a financial play.
What is the difference between classic figures and Real Littles?
Real Littles is a Moose Toys sub-line that miniaturizes actual grocery brands — tiny Oreo packs, mini Cheetos bags, pocket-sized Sharpies. Traditional Shopkins feature original anthropomorphic characters rather than brand replicas.