Shopkins are still on sale, but the market behind them has changed. Moose Toys pulled back hard on the classic numbered seasons, so most of what hangs on a peg today belongs to the Real Littles range, and the older supermarket characters live almost entirely on resale. Current packs run about $5 to $25. Retired figures range from a couple of dollars to well past $100. Before you buy, it helps to know which version you are actually looking at. Here is where to buy Shopkins now, what a fair price looks like, and how to dodge the counterfeits on resale listings.
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Shopkins Explained: What They Are and Who Collects Them
Shopkins are plastic mini figures shaped like supermarket goods, made by Moose Toys, an Australian toy company based in Melbourne. Each one stands about an inch tall and wears a face. A smiling apple. A grumpy milk carton. A cupcake with eyelashes. The first wave arrived in 2014 in blind bags, so whatever sat inside stayed hidden until the wrapper tore open.
Growth came fast. Numbered seasons, themed ranges such as Wild Style and World Vacation, playsets built to look like a grocery store aisle, and Lil’ Shoppies dolls scaled to hold the figures. A cartoon set in the fictional town of Shopville ran alongside a flood of fan unboxing video, and that presence explains much of the demand.
Two groups shop for them today. Parents of kids roughly 5 to 10 who want an inexpensive surprise, and adult collectors closing gaps in seasons they missed.
How to Choose Shopkins: Features That Matter
Format matters more than which characters land in the bag. Match the pack type to how the figures will be used, then think about the lineup.
Pack format. Blind packs hide one or two figures and cost the least per unit, which makes them a fine stocking stuffer and a poor way to finish a set. Multi-packs show exactly what you get.
Classic line versus Real Littles. Real Littles is the current Moose Toys range, built around miniature versions of real brands rather than original characters. If a kid asked for the supermarket faces, that pack is a different toy.
Sealed or loose. Sealed packaging holds resale value and is worth paying for if you are buying to keep. Loose pieces cost far less and suit a child who will actually play with them.
Finish and rarity tier. Common figures use plain molded plastic. Limited edition, glittery, and metallic finishes were much scarcer at retail, and that scarcity carries a premium years later.
Age rating. The packaging is labeled 5 and up. The figures and their accessory pieces are small parts under federal small parts rules, a genuine choking risk with a toddler in the room.
Price per figure. Divide the pack price by the figure count before you commit. That one number separates a fair bundle from a repackaged lot.
| Format | Figures | Typical price | Best for |
|---|---|---|---|
| Blind pack | 1 to 2 | $5 to $10 | Surprise gifts |
| Multi-pack | 5 to 12 | $15 to $40 | Building a set |
| Playset | 0 to 4 plus accessories | $25 to $50 | Play, not display |
| Resale lot | 20 or more | $20 to $60 | Bulk play figures |
Alternatives to Shopkins Worth a Look
If the wave you want is gone, three current lines scratch the same itch.
Real Littles. Same manufacturer, same blind pack mechanic, real grocery and stationery brands in place of original characters. The easiest swap, because it sits on shelves right now at roughly $6 to $15 a pack. Check current pricing on Amazon #ad
L.O.L. Surprise. MGA’s doll line leans harder into the unboxing ritual, with layers to peel before the reveal. Bigger figures, higher price, roughly $12 to $30.
Trash Pack and other Moose ranges. Moose has run several small figure lines with the same completionist structure, mostly resale now, with an identical play pattern.
Skip the category entirely if the goal is an investment. Common pieces from any of these lines carry flat or falling resale value. Our guides to where to buy Hatchimals, Pokemon cards, and Nerf guns cover the same retailer and resale footprint.
Best Places to Order Shopkins Online
Online carries the deepest selection, and for retired waves it is the only realistic option. Amazon #ad, the largest online retailer in the US, lists current packs, the newer sub-lines, playsets, and third-party listings of older sets. eBay is the deepest source for retired seasons and complete-season lots, and it is the only one of these channels with a searchable record of completed sales. Mercari and Poshmark both carry loose singles, the practical way to fill one specific hole. Walmart.com runs deeper than any single Supercenter because Marketplace sellers list there too.
- Search the exact wave or character name, then filter to Sold listings to see what buyers actually paid rather than what sellers are asking.
- Read the photos, not the title. Request a clear shot of the figure base on anything over $20.
- Check the seller’s feedback percentage and how long the account has been active. Stick to 99% and up.
- Pay through the platform. Off-platform payment voids buyer protection on every one of these marketplaces.
Marketplace sellers on Amazon and Walmart.com set their own return windows, and those can be shorter than the platform default. Read the seller policy before ordering a gift on a deadline.
Which Stores Carry Shopkins
Physical retail is thin next to the peak years. Target and Walmart are the two chains most likely to have something on the peg, and what they stock leans toward newer waves.
Target. Check the toy endcap near the blind bag pegs. Assortments rotate by store, so two locations in one city can look completely different. Check the selection on their site before driving over.
Walmart. The toy aisle carries Real Littles and the occasional multi-pack. Neighborhood Market locations run a much smaller general merchandise footprint, so aim for a Supercenter.
Five Below. Worth a stop for cheap blind packs and accessory kits, though the selection skews to sub-lines rather than mainline waves.
Kohl’s, Claire’s, and Costco. All three have carried the brand at various points, Claire’s alongside its themed jewelry. Claire’s went through a 2025 restructuring with store closures, so call the location first.
One correction worth making: Toys R Us mall stores closed in the US years ago, and the brand survives only as shop-in-shops and online listings.
Shopkins Buying Mistakes to Skip
Paying chase-figure prices for a common piece. The overwhelming majority of figures ever produced are common. A listing quoting a big number with no completed sale behind it is aspirational, not a market price.
Trusting a mixed bulk lot. Bags described only as assorted are where counterfeit and off-brand pieces hide. Counterfeiting was widespread enough during the boom to earn its own documented history, so compare against a reference photo of the character before paying.
Ignoring the age label. The risk is not the child receiving the gift. It is the younger sibling who reaches the bin first.
Buying a playset expecting figures. Some playsets ship with two or three characters, some ship with none. Read the included-items line, not the box art.
If a deal looks impossible, it usually is. Amazon’s A-to-Z Guarantee and eBay’s Money Back Guarantee both cover items that arrive not as described, so photograph the unboxing before you handle anything.
Our Top Shopkins Picks
These are grouped by what you are trying to accomplish, because the right buy for a six-year-old and for a collector are not the same product.
Best starter buy: a 12-pack of mystery figures. Enough pieces to feel like a real haul without the per-unit cost of blind bags. Around $15 to $30. Check the current listing on Amazon #ad
Best playset: Small Mart. The checkout-counter set gets the most actual play, and it works with figures from any wave. Roughly $25 to $50. See it on Amazon #ad
Best bundle for gifting: an ultimate collector bundle. Twenty or more pieces plus accessories in one box, the efficient way to restock a play bin or cover a single big gift. Check pricing on Amazon #ad
Best exclusive hunt: limited edition figures from the first wave. The special edition finishes from the original 2014 run are the pieces with a genuine resale floor. Expect wide price swings and verify against completed sales before bidding. Browse the eBay listings
Start with what you actually need. If it is a gift, buy a current multi-pack from Target or Walmart and skip resale entirely. If you are filling holes in an older set, search the exact character name, sort by completed sales, and fix a hard maximum before you bid. Shopkins are cheap to buy badly and expensive to buy in a hurry. Our anime figures guide covers grading and display storage in more depth.
Common Questions About Shopkins
Was Shopkins discontinued?
Not formally. Moose Toys never announced an end to the brand, but the classic numbered seasons stopped rolling out on the old cadence and the shelf space went to Real Littles. The manufacturer’s own online store for the classic range now reads as closed for the time being. In practice, the original supermarket characters are a resale purchase in 2026, not a store purchase.
Are Shopkins coming back in 2026?
There is no announced relaunch of the classic figure seasons. Moose Toys keeps the trademark active and keeps shipping the newer sub-lines, so the brand name is alive even though the original range is not in active rotation. Watch the manufacturer’s brand page rather than resale rumors or fan forum speculation.
What are Lil’ Shoppies, and do they work with the mini figures?
Lil’ Shoppies are the doll side of the range, roughly six-inch characters like Popette designed to hold and display the mini figures. Each doll shipped with at least one exclusive figure, which is why the dolls show up in collector listings even when the buyer only wants the figure inside.
How many seasons are there, and which ones do collectors chase?
Moose Toys ran numbered seasons alongside themed sub-lines including Wild Style, World Vacation, and Happy Places. Season 1 from 2014 is the one collectors chase hardest, because its rarest finishes were produced in the smallest numbers and the earliest characters carry the most nostalgia. Later seasons are cheap by comparison, which makes them the sensible entry point.
The wheretobuyguides.com editorial team checked retailer stock and pricing for this guide in September 2026.