Shopkins are no longer in active production, so in 2026 you buy them as leftover retail stock or on the resale market. Moose Toys released the last numbered season, Season 17, in January 2023, and its own Shopkins brand page still reads “The Shopkins & Shoppies Store is Closed (For Now!)”. That changes the shopping plan. eBay, Mercari, Poshmark and third-party sellers on Amazon and Walmart.com hold most of the supply, big-box toy aisles rarely restock it, and counterfeits from the 2015 boom still circulate in bulk lots. Here is where to find Shopkins now and how to tell a real figure from a knockoff.
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Are Shopkins Still Made in 2026?
No new figures have shipped since Season 17. Shopkins are inch-tall plastic collectibles shaped like grocery store goods, each with a face and a pun name, made by Moose Toys, the toy company based in Melbourne, Australia. Season 1 arrived in June 2014 in blind bags, so the character inside stayed hidden until the wrapper tore open. Co-chief Paul Solomon credits the idea to his mother, Jacqui Tobias.
The line grew in every direction for six years: numbered seasons, the Shoppies line, the Happy Places dollhouse range, Cutie Cars, Lil’ Secrets, three films, and an 85-episode cartoon web series set in the town of Shopville that ran from 2014 to 2018 and is still distributed on YouTube by WildBrain. Then it narrowed fast.
| Date | What happened | What it means for buyers |
|---|---|---|
| June 2014 | Season 1 launches | The oldest, most chased figures |
| October 2015 | Shoppies launch | Dolls ship with exclusive mini figures |
| August 2019 | Season 12 becomes Real Littles, built on real brands | Packs hold micro versions of real snacks and products |
| 2020 | Happy Places, Cutie Cars and Lil’ Secrets end; final Shoppies release in October | Those sub-lines are resale only |
| October 2021 to January 2023 | Seasons 15 to 17, the Micro Mart and Snack Time themes | The newest stock still found sealed |
| 2026 | Moose brand page says the store is closed for now; Shopkins mobile games retired | No current production run to buy from |
Fan posts on TikTok and Instagram stirred up comeback talk in 2026, and a line on Wikipedia mentions an April 2026 return without citing a source. As of October 2026, Moose Toys has announced no new season. Real Littles, the micro-brand range that grew out of Season 12, now sells as its own Moose brand, mostly mini backpacks packed with tiny real-brand items, and it no longer carries the Shopkins name on its current products.
Watch out for sites styled as an “official store.” At least one ranking site uses that label while sending every product to Amazon affiliate searches and describing Moose Toys in the third person. The manufacturer’s real pages live on moosetoys.com.
Where Supply Sits Now: Resale, Marketplaces and Shelves
Online resale is the main channel, and for anything older than Season 15 it is the only realistic one. eBay is the deepest source for retired seasons, complete-season lots and sealed dolls, and it is the only one of these channels with a searchable record of completed sales. Amazon #ad, the largest online retailer in the US, still lists Real Littles mega packs, playsets and third-party listings of older sets. Mercari and Poshmark carry loose singles, the practical way to fill one specific hole in a collection. Walmart.com runs deeper than any single store because Marketplace sellers list there too.
- Search the exact wave or character name, then filter to Sold listings to see what buyers actually paid rather than what sellers are asking.
- Read the photos, not the title. Request a clear shot of the figure base on anything over $20.
- Check the seller’s feedback percentage and how long the account has been active. Stick to 99% and up.
- Pay through the platform. Off-platform payment voids buyer protection on every one of these marketplaces.
On Amazon and Walmart.com, look at who ships the item. A Marketplace seller sets its own return window, which can be shorter than the platform default, so read that policy before ordering a gift on a deadline. If you buy resale often, an eBay gift card is a tidy way to give a young collector a budget they can spend on singles.
Big-box stores
Store shelves are thin. With no season in production, Target and Walmart have little reason to reorder, so anything on a peg is leftover stock or Real Littles. Search the store’s site by ZIP code before driving: Check the selection on their site, and use the Walmart app the same way. Discount chains and resale shops sometimes turn up sealed blind bags years after release, but stock there is luck, not a plan.
How to Spot Fake Shopkins Before You Pay
Counterfeits showed up around mid-2015, at the height of the craze, and they still hide in mixed bulk lots described only as “assorted.” Moose took the problem seriously enough that two factories in Yiwu, China were raided that year, the company threatened legal action against sellers, and it posted an official video on spotting fakes to its YouTube channel. These are the documented signals:
- Wrong name on the package. Fake packaging has used names such as “Funny Sweet” and “Shopkinsins.” Anything sealed should read Shopkins and Moose Toys, spelled correctly.
- Colors Moose never produced. A light blue Boo Hoo Onion and an orange Chee Zee are two known fake colorways. Real figures do come in official color variants (Cheeky Chocolate exists in orange and pink, Lippy Lips in pink and red), so check the guide instead of guessing.
- Poor build. Paint that chips with a fingernail, soft or warped plastic, and arms or parts that snap off easily all point to a knockoff.
- Brand photos on an unbranded listing. Some sellers use official product images to dodge listing takedowns, then ship something else. Ask for photos of the actual item.
Moose still hosts collector’s guides for Seasons 6 through 16 on its Shopkins support hub. Pull up the guide for the season a seller names and compare the figure, color and finish one by one. If a delivered item is not as described, Amazon’s A-to-Z Guarantee and eBay’s Money Back Guarantee both apply, so photograph the unboxing before you handle anything.
Which Format and Season to Buy
Start with who the toy is for. A child who wants to play needs volume and a playset; a collector needs the right season, sealed or verified. The format decides more than the characters do.
| Format | Figures | Best for | Where to look |
|---|---|---|---|
| Blind bag or 2-pack | 1 to 2 plus mini packs | Surprise gifts | eBay sealed lots, leftover shelf stock |
| Multi-pack or mega pack | 5 to 13 plus mini packs | Building a set | Amazon, Walmart.com Marketplace |
| Playset | 0 to 4 plus accessories | Play, not display | Amazon, eBay |
| Shoppies | Doll plus exclusive figure | Completists | eBay, Mercari |
| Resale lot | 20 or more | Bulk play figures | eBay, Mercari, Poshmark |
Classic characters or Real Littles. Seasons 1 through 11 are the original faces: the cupcakes, milk cartons and lipsticks with eyes. Seasons 12 through 17 swap many of them for micro versions of real brands, with Snack Time special editions such as the White Mystery Color Reveal Airheads in Season 17. If a kid asked for the original characters, a Real Littles pack is a different toy.
Finish and rarity. Common figures use plain molded plastic. Limited edition, glittery and metallic finishes were much scarcer at retail, and that scarcity is why an early limited edition piece carries a premium years later.
Sealed or loose. Sealed packaging holds value and makes fakes easier to rule out. Loose pieces suit a child who will actually play with them.
Age rating. Packaging is labeled 5 and up. The figures and their accessory pieces count as small parts under federal small parts rules, a genuine choking risk with a toddler in the room. The risk is rarely the child receiving the gift. It is the younger sibling who reaches the bin first.
Count per listing. Divide the asking price by the figure count, and read the included-items line rather than the box art. Some playsets ship with two or three characters, some with none.
Picks by Goal
The right buy for a six-year-old and for a collector are not the same product, so these are grouped by what you are trying to do.
Best starter buy: a 12-pack of mystery figures. Enough pieces to feel like a real haul without buying bag by bag, and a sealed multi-pack is easier to authenticate than a loose lot. Check the current listing on Amazon #ad
Best playset: Small Mart. The checkout-counter set gets the most actual play, and it works with figures from any season. See it on Amazon #ad
Best bundle for gifting: an ultimate collector bundle. Twenty or more pieces plus accessories in one box, the efficient way to restock a play bin or cover one big gift. Check pricing on Amazon #ad
Best exclusive hunt: limited edition figures from the first wave. Special edition finishes from the original 2014 run, alongside early characters such as Kooky Cookie and Cheeky Chocolate, are the pieces with a genuine resale floor. Prices swing widely, so check completed sales before bidding. Browse the eBay listings
Alternatives When the Line You Want Is Gone
Three lines scratch the same itch with less hunting.
Real Littles. Same manufacturer, same surprise mechanic, real grocery and stationery brands in place of original characters. It is the closest swap because Moose still makes it. Check current pricing on Amazon #ad
L.O.L. Surprise. MGA’s doll line leans harder into the unboxing ritual, with layers to peel before the reveal and larger figures.
Trash Pack and other Moose ranges. Moose has run several small figure lines with the same collect-them-all structure. Most are resale now, with an identical play pattern.
Skip the category if the goal is an investment; common pieces from any of these lines hold flat or falling value. The guides to where to buy Hatchimals, Pokemon cards, and Nerf guns cover the same retailer and resale footprint, and the Cozmo robot guide walks through buying another retired toy secondhand.
Start with what you actually need. For a gift, buy a sealed multi-pack from a seller with strong feedback and skip loose lots. To fill holes in an older set, open the Moose collector’s guide for that season, search the exact character name, sort by completed sales, and set a hard maximum before you bid. Shopkins are cheap to buy badly and expensive to buy in a hurry. The anime figures guide covers grading and display storage in more depth.
Frequently Asked Questions
Was Shopkins discontinued?
Yes, in practice. Season 17 in January 2023 was the last numbered release, and the Moose Toys brand page now says the Shopkins store is closed for now. The figures are a resale purchase in 2026, while Real Littles continues as a separate Moose brand.
What happened to the Shopkins games?
Moose Toys retired them. Its support hub carries a FAQ on the retirement covering whether the games still play on devices, in-app purchases and redemption codes, so check that page for the details on any account.
Are they coming back in 2026?
No relaunch had been announced as of October 2026. Social media posts set off comeback rumors, but the manufacturer’s own page only says the store is closed “for now.” Treat the Moose Toys site, not TikTok, as the signal.
What are Shoppies and Lil’ Shoppies?
Shoppies are the roughly 5-inch dolls that launched in October 2015, with characters such as Jessicake, Bubbleisha and Popette, and each shipped with an exclusive mini figure; the final doll came out in October 2020. Lil’ Shoppies are the small figures sold with the Happy Places range.
How many seasons were there?
Seventeen numbered seasons ran from 2014 to 2023, plus holiday editions and themed seasons such as World Vacation (Season 8) and Wild Style (Season 9). Season 1 is the one collectors chase hardest, and later seasons are the cheaper entry point.