Shopkins are still available to buy, but the market has changed. Moose Toys scaled the classic mini figure seasons way back, so most of what sits on a shelf today is the Real Littles line, and the older supermarket characters live almost entirely on the resale market. Current packs run about $5 to $25. Retired figures range from a couple of dollars to well over $100. Here is where to buy Shopkins now, what to pay, and how to spot the fakes that flooded resale listings after the craze cooled.
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Shopkins Explained: What They Are and Who Collects Them
Shopkins are plastic mini figures shaped like supermarket items, made by Moose Toys, an Australian toy company based in Melbourne. Each one stands about an inch tall and has a face. A smiling apple. A grumpy milk carton. A cupcake with eyelashes. They launched in 2014 and sold in blind packs, so the characters inside stayed a surprise until you tore the bag open.
The line built out fast: numbered seasons, themed sub-lines such as Wild Style and World Vacation, playsets modeled on a grocery store aisle, and Lil’ Shoppies dolls sized to hold the figures. A cartoon set in the fictional town of Shopville ran on YouTube alongside a flood of fan unboxing video, and that presence is a big part of why the toy moved the way it did.
Two groups buy Shopkins today. Parents of kids roughly 5 to 10 who want an inexpensive surprise toy, and adult collectors filling gaps in waves they missed.
How to Choose Shopkins: Features That Matter
Format matters more than which characters you get. Match the pack type to how the figures will actually be used, then worry about the lineup inside.
Pack format. Blind packs hide one or two figures and cost the least per unit, which makes them a good stocking stuffer and a bad way to complete a set. Multi-packs show you exactly what you are getting.
Classic line versus Real Littles. Real Littles is the current Moose Toys line, built around miniature versions of real brands rather than original characters. If a kid asked for the supermarket faces, that pack is not the same toy.
Sealed or loose. Sealed packaging holds value on the resale market and is worth paying for if you are buying to keep. Loose Shopkins cost far less and are the sane choice for a kid who will actually play with them.
Finish and rarity tier. Common pieces used flat matte plastic. Limited edition, glittery, and metallic finishes were seeded at long odds, and those carry a premium years later.
Age rating. The line is labeled 5 and up. The figures and their accessory pieces are small parts under federal small parts rules, a real choking risk for a toddler in the room.
Price per figure. Divide the pack price by the figure count before you buy. That single number is the fastest way to tell a fair bundle from a repackaged lot.
| Format | Figures | Typical price | Best for |
|---|---|---|---|
| Blind pack | 1 to 2 | $5 to $10 | Surprise gifts |
| Multi-pack | 5 to 12 | $15 to $40 | Building a set |
| Playset | 0 to 4 plus accessories | $25 to $50 | Play, not display |
| Resale lot | 20 or more | $20 to $60 | Bulk play figures |
Alternatives to Shopkins Worth a Look
If the wave you want is gone, three current lines scratch the same itch.
Real Littles. Same manufacturer, same blind pack mechanic, real grocery and stationery brands instead of original characters. The easiest swap, because it is on shelves right now at roughly $6 to $15 a pack. Check current pricing on Amazon #ad
L.O.L. Surprise. MGA’s doll line leans harder into the unboxing ritual, with layers to peel before the reveal. Bigger figures, higher price, roughly $12 to $30.
Trash Pack and other Moose Toys lines. Moose has run several small figure ranges with the same completionist structure. Availability is spotty and mostly resale, but the play pattern is identical.
Skip the category entirely if the goal is an investment. Common pieces from any of these lines carry flat or falling resale value. For a wider view of how kid collectible markets behave, our guides to where to buy Hatchimals, Pokemon cards, and Nerf guns cover the same retailer and resale footprint.
Best Places to Order Shopkins Online
Online carries the deepest selection, and for retired waves it is the only option. Amazon #ad, the largest online retailer in the US, lists current packs, the newer sub-lines, playsets, and third-party listings of older sets. eBay is the deepest source for retired seasons and complete-season lots. Mercari carries a lot of single loose Shopkins at low prices, which is the cheapest way to fill one specific hole. Walmart.com runs deeper than any single Supercenter because Marketplace sellers list there too.
- Search the exact wave or character name, then filter to Sold listings to see what buyers actually paid rather than what sellers are asking.
- Read the photos, not the title. Request a clear shot of the figure base on anything over $20.
- Check the seller’s feedback percentage and how long the account has been active. Stick to 99% and up.
- Pay through the platform. Off-platform payment voids buyer protection on both marketplaces.
Marketplace sellers on Amazon and Walmart.com set their own return windows, and those are frequently shorter than the platform default. Read the seller policy before ordering a gift on a deadline.
Which Stores Carry Shopkins
Physical retail is thin compared to the peak years. Target and Walmart are the two chains most likely to have Shopkins on the peg, and what they stock is mostly the newer waves rather than classic seasons.
Target. Check the toy endcap near the blind bag pegs. Target has historically carried store-exclusive bundles, and assortments rotate, so two stores in the same city can look completely different. Check the selection on their site before driving over.
Walmart. The toy aisle carries Real Littles and the occasional multi-pack. Neighborhood Market stores often carry none at all, so aim for a Supercenter.
Five Below. Worth a stop for cheap blind packs and accessory kits at the low end of the price range, though selection skews to sub-lines rather than mainline waves.
Kohl’s, Claire’s, and Costco. All three have carried the brand in small quantities, Claire’s alongside themed jewelry and warehouse clubs mainly as fourth-quarter gift bundles. Claire’s went through a 2025 restructuring with store closures, so call the location first.
One correction worth making: Toys R Us mall stores closed in the US years ago. Any guide still listing them has not been updated since the craze.
Shopkins Buying Mistakes to Skip
Paying chase-figure prices for a common piece. The overwhelming majority of Shopkins ever produced are common. A listing quoting a big number without a completed sale behind it is aspirational, not a market price.
Trusting a mixed bulk lot. Bags described only as assorted are where counterfeit and off-brand figures hide. Knock-off paint is usually smeared around the eyes, and the plastic feels light and hollow next to the real thing.
Ignoring the age label. The risk is not the child receiving the gift. It is the younger sibling who gets to the bin first.
Buying a playset expecting figures. Some playsets ship with two or three characters, some ship with none. Read the included-items line, not the box art.
Treating a bin of Shopkins as savings. Only a narrow band of limited edition and metallic pieces from the earliest waves has held value. Everything else is a toy.
If a deal looks impossible, it usually is. Amazon’s A-to-Z Guarantee and eBay’s Money Back Guarantee both cover items that arrive not as described, so photograph the unboxing before you handle anything.
Our Top Shopkins Picks
These are grouped by what you are trying to accomplish, because the right buy for a six-year-old and the right buy for a collector are not the same product.
Best starter buy: a 12-pack of mystery figures. Enough pieces to feel like a real haul without the per-unit cost of blind bags. Around $15 to $30. Check the current listing on Amazon #ad
Best playset: Small Mart. The checkout-counter set gets the most actual play, and it works with figures from any wave. Roughly $25 to $50. See it on Amazon #ad
Best bundle for gifting: an ultimate collector bundle. Twenty or more pieces plus accessories in one box, the efficient way to restock a play bin or cover a single big gift. Check pricing on Amazon #ad
Best exclusive hunt: limited edition figures from the first wave. The gold, silver, and frosted finishes from the original 2014 run are the pieces with a genuine resale floor. Expect wide price swings and verify against completed sales. Browse the eBay listings
Start with what you actually need. If it is a gift, buy a current multi-pack from Target or Walmart and skip the resale market entirely. If you are filling holes in an older set, search the exact character name, sort by completed sales, and fix a hard maximum before you bid. Shopkins are cheap to buy badly and expensive to buy in a hurry. For adjacent hobbies, our anime figures guide covers grading and display storage in more depth.
Common Questions About Shopkins
Was Shopkins discontinued?
Not formally. Moose Toys never announced an end to the brand, but the classic numbered seasons stopped rolling out on the old cadence and the shelf space went to Real Littles. In practice that means the original supermarket characters are a resale purchase in 2026, not a store purchase.
Are Shopkins coming back in 2026?
There is no announced relaunch of the classic figure seasons. Moose Toys keeps the trademark active and keeps shipping the newer sub-lines, so the brand name is alive even though the original range is not in active rotation. Watch the manufacturer’s brand page rather than resale rumors or fan forum speculation.
How much is a rare figure actually worth?
Finish, wave, and condition set the price, and the only honest reference is completed sales rather than asking prices. Sealed original packaging routinely prices well above the identical loose figure. Mercari tends to run cheaper than eBay on singles because listings there sit longer.
What is the difference between the classic figures and Real Littles?
Real Littles is a Moose Toys sub-line that miniaturizes real grocery and stationery brands, so you get tiny snack bags and pens rather than characters with faces. The classic Shopkins line used original anthropomorphic supermarket characters. That sub-line is what you will find on a shelf today.
The wheretobuyguides.com editorial team checked retailer stock and pricing for this guide in July 2026.